Branding Strategy & Design
BELLASA
Dream it. Do it!!! If you have the motivation to succeed, we have the tools to get you educated for your career. Bellasa Professional Institute is a center of excellent, high quality education focused on the personal development and knowledge of the student in the industries of beauty and health.
CUSTOMER
Bellasa
INDUSTRY
Education
SERVICES
Brand strategy & Design - Marketing Strategy - Social media advertising
THE CHALLENGE
Bellasa Professional Institute opened its doors in 2011 in the city of Orlando, FL and some years later, moved to Miami. Consequently, it was imperative to position its brand in the industry and, more importantly, in the growing latin community in the city, giving Bellasa an identity and appropriation by its students and clients to attract future students.
THE RESULT
Upon analyzing the entire organizational structure, positioning and context, Bunji’s team worked together with BPI’s directors to create a new content structure for its digital channels, giving Bellasa a fresher image to reflect its current clients and those it wishes to reach, without losing the school’s identity and generating positioning in the sector.
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